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‘Recruitment Ad’

This recruitment web advertisement and TVC was created for Carers Queensland, and organisation that helps connect people with the National Disability Insurance Scheme. The brief was to create a video that would give people an overview of what they do, and attract the right type of applicants for their Local Area Coordinator role.

Carers Queensland
2021

Impact

Made the CEO's "rough and tumble, ex-tradie husband cry!"

Our Role

Full creative treatment

Challenge

attract the right people and retain them

Format

recruitment

Concept

inspirational vignettes

Genre

documentary

Result

increase in quality recruits