The Castle team have commissioned ultra high-res scans of the artwork which are being turned into a 25-piece interactive puzzle for users to collect piece-by-piece. We were approached by Brisbane based artist Sethius with a need for a bespoke concept ad.
He gave us an open brief: “I want something exciting, mysterious, and cool” that would promote the ethos and ‘vibe’ of the work before explaining it. Shot in one long and sweaty night at The Old Museum in Brisbane, writer and director Tony Walsh concepted the idea of a tech-noir inspired mystery — a physical hunt to visualise the digital hunt the collectors themselves would go on.
Cinematographer Brian Loewe opted for the P+S Kowa anamorphics to replicate that vintage scifi Blade Runner aesthetic, coupled with the Sony FX9 for low light performance. This project was an absolute joy of creativity, a rare moment where a client approaches you with trust and freedom to make something great. The result? See for yourself:
Challenge
envoke excitement and mystery about an nft puzzle
Format
Hype video
Concept
visualise the digital hunt collectors will go on
Genre
tech noir mystery
Result
ACS Gold Award
