The goal was to launch a compelling argument for the Greens’ 2022 campaign, illustrate how their policies affect regular people and highlight the passion of the volunteers behind the Greens movement. These political ads were used in their digital and broadcast campaigns, with air on ABC in the run up to the election.
Challenge
motivate people to get out and vote!
Format
TVC / WEB ADS
Concept
Real action,
real different
Genre
political ad series
Result
Queensland? Nah it’s greensland now.