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‘M8 Launch video’

BMW Group is expanding its unique partnership with QUT by delivering the latest BMW M8 Competition Coupé direct from BMW Group’s headquarters in Munich to QUT, enabling the university’s design students to undertake collaborative real-world projects on cutting-edge emerging technologies.

QUT + BMW
2022

Impact

Strengthened the brand association with QUT and BMW, increasing application for the design academy.

Our Role

Full creative treatment

Challenge

Film a car without driving it

Format

Promotional

Concept

The film ‘AlienS’ but for a luxury car

Genre

sci-fi

Result

ACS gold award