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‘Survival of the Fittest’

This mock TVC was created for Gruen’s The Pitch, a segment of the show where marketing agencies compete to convince the judges to get behind a fake campaign. We were hired by the QLD Youngbloods, the up-and-coming talent of the marketing industry, to bring their TVC ideas to life.

ABC Gruen
2022

Impact

Tied for the win

Our Role

The full creative treatment.

Challenge

Positive Spin

Format

TVC

Concept

Self Improvement

Genre

Comedy

Result

Tied for the win