The brief was to make a mock advertisement that “put a positive spin on natural disasters”. Well, as Queenslanders, we know a thing or two about those. So we came up with the idea of a silver lining: that adversity has always made us stronger, faster and smarter.
Our director and script writer Tony Walsh worked with the Youngbloods team to inject his brand of cheekiness, absurdity and social commentary into the piece — really just an excuse to have the production designer make a flamethrower.
Challenge
Positive Spin
Format
TVC
Concept
Self Improvement
Genre
Comedy
Result
Tied for the win