We were approached by Pillow Talk to give their TVCs a new direction in 2024, while maintaining the established look and feel of the brand that consumers know so well.
Our task with this project was to capture the essence of a relaxed Sunday afternoon — whether that’s by the beach with the kids or by the pool with friends.
With one day of shooting at the beautiful Sunshine Coast, our team covered 4 scenes in one day. Starting at the beach at the crack of dawn, followed by a picnic overlooking the water. We then moved into a delicious lunch scene and wrapped the day with some relaxing poolside shots.
Our original brief was to deliver one 30″ TVC and a 15″ ad for online release, but in post-production we discovered we came away with so much great footage we could produce two 30″ ads instead, doubling our delivered content for no extra cost to the client.
For this project, our cinematographer Brian Loewe shot with Sony’s new Burano 8k cinema camera, paired with the Canon Sumires to give us a warm commercial look with just a hint of summery nostalgia.
Challenge
Capture summer on camera
Format
tvc, cinema and online video
Concept
sundays is your day
Genre
lifestyle ad
Result
2 ads for the price of 1
Want us to create a stunning tvc / cinema ad for you?
Chat to one of our experienced producers today by heading over to our contact page.