After a raucous success our last project for CCPS — The Agile Graduate Program — they approached us to create a cinema ad for their Early Learning Centre.
The goal was to create a cinema ad that captured both the overall experience of attending Little Learners while also conveyed the unique features of the centre and its direct connection to Caloundra City Private School.
Filmed over 2 days at the Little Learners centre at the Sunshine Coast, Tony’s approach to the direction for this cinema ad was to make it both fun for kids and young parents. Telling a story from the perspective of a 4 year old allowed us to get a bit creative with the filmmaking, bringing a cute magical realism to the story.
We filmed this cinema ad on the Blackmagic Pyxis 12k and DZO Vespid II lenses with Schneider Hollywood Black Magic filters, giving us a super high resolution for social reframes and soft halation in the highlights.
CREDITS
Producer – Genevieve Larin
Director – Tony Walsh
Cinematographer – Brian Loewe
Prod. Manager – Ax Riding
1AC – David Aponas
Gaffers – Ben Russel
Lighting Assist. – Mungo Heath, Taylor Brent
Standby Props – Matthew Porter
Sound Rec. – Nick Rowan
HMU – Aislynn Maczyszyn
Photographer – Dean Swindell
Prod. Assist – Scarlett Duff
Editor – Chris Ashton
VFX – Matt Wilson
Colourist – Tony Walsh
Sound Designer – Stewart Whiteley
Casting by Ego Management & Little Munchkins
Challenge
entertain kids and parents
Format
Cinema ad, OOH, Online
Concept
A child’s whimsical day retold
Genre
magical realsim
Result
made the little learners brand stand out
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