Following our experience producing content for The Industry School at the Gold Coast, Caloundra City Private School reached out requesting a dynamic commercial video for their innovative new high school approach: The Agile Graduate Program.
With the a razor thin lead-time for development and pre-production, we researched, concepted, wrote and produced this ad in just 4 weeks — and over the Christmas break.
Playfully weaving a rugby game into the script as a central metaphor for CCPS’ self-starter graduates, our writer & director Tony Walsh found clever ways to manifest the ethos of the course, capturing the thrilling but sometimes nerve-wracking feeling of high school.
Filmed over 2 days at the Caloundra City Private School campus, Tony’s approach to the direction for this cinema ad was to keep viewers hooked at every second, balancing the factual information about the program with dynamic action and visually striking imagery. In a sea of educational commercial video content, this campaign needed to stand out AND be flexible across platform, with distribution across cinema and online.
We filmed this cinema ad on the Blackmagic Pyxis 12k and Atlas Mercury Anamorphic lenses, giving us a super high resolution for social reframe and those beautiful amber flares.
Post production was handled entirely by our post-production partner 3P Studio with editing by Ryota Yorifuji and sound design by Stewart Whiteley.
CREDITS
Producer – Genevieve Larin
Director – Tony Walsh
Cinematographer – Jake Koning ACS
Prod. Manager – Dana Vanstone
1AC – Jordan Munro
Grip – Logan Collier / Grip Squad
Gaffer – Glenn Jones / Shed Lighting
Best Boy – Matt Vilimaa
Standby Props – Matthew Porter
Sound Rec. – Tim Pitot
HMU – Aislynn Maczyszyn
Photographer – Nick Sterkenburg
Prod. Assist – Izzy Hutchinson
Post Prod. – 3P Studio Group
Editor & Colourist – Ryota Yorifuji
Sound Designer – Stewart Whiteley
Casting by Ego Management, Brock Casting & Vision Talent
Rugby players – Caloundra Lighthouse Rugby Union
Challenge
Make school
look fun
Format
Cinema ad, OOH, Online
Concept
rugby as a metaphor for school
Genre
dynamic
cinema ad
Result
a huge surge in program applications
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