It’s not often you get a brief like this one. A fly-in fly-out shoot in the Southern Highlands, filming mushroom foraging in the foggy forests followed by a feast? F-yeah! Count us in.
We were brought in to create a promotional piece for ‘Fable’ for their Forage & Feast tours. Partnering with Masterchef Simon Toohey the Fable team put on an unparalleled culinary experience utilising their own shiitake mushroom product as well as the fresh mushrooms sourced that day by the attendees — a great way of showing how we can be more sustainable without compromising on taste.
Challenge
sell shrooms!
Format
PROMOTIONAL
Concept
delight & entice
Genre
food
Result
fresh enquiries