Director // amber jones

Amber Jones is a director and lifestyle photographer who loves capturing people in their element – whether that’s out on the ocean, chasing the last light of the day, or sharing a meal on the beach. She first picked up a camera to document friends surfing and skating on her travels, and that sense of freedom and play still runs through her work today.

With an advertising background, Amber knows how to balance story and product while keeping the focus on real, lived-in moments.

She thrives in the outdoors and is just as comfortable shooting underwater as she is directing on set. Her imagery is cinematic yet grounded, drawing out natural performances that feel genuine and unposed.

From working with global brands to telling intimate stories of family and connection, Amber’s work always comes back to one thing: creating visuals that make you feel like you were there.